As you may know, recruiting and converting new customers is more expensive than keeping current customers. Customer loyalty takes time and effort to create, but it is well worth the effort.
It's great to close a transaction with your customers, but keeping them after the sale is even better. A happy customer is more likely to return or recommend your business to others, resulting in higher revenue for your branding. To keep customers, keep in touch with them, as social media marketing and digital marketing makes this easier than ever.
Prior to the rise of social media marketing, few people discussed the customer journey because it was difficult to comprehend demographic targeting and analyse. After seeing an advertisement on television or in the newspaper, a customer would most likely go to a genuine business, make a decision, and pay for the product or service within the store. In digital marketing, however, we can trace every step a customer takes, frequently starting from the time they are prompted to look for a solution or product.
Nowadays, it's normal for a consumer to view an advertisement online, search and compare costs on several websites, and then go to a store to try the goods or shop online of several branding. Mobile applications and social media marketing provide access to special offers and promotions, customer assistance, and comparison tools, all of which help us better understand the purchasing process. A marketer may track a customer's full buying process via digital marketing.
Numerous digital marketing solutions now let you perform a specific demographic targeting, enabling audience segmentation easier than it's ever been. We have access to web tools that track a person's online behaviours as well as demographic data. Digital marketers can utilise this data for demographic targeting of customers with specific products or services. For example, whenever a visitor clicks on a brand's display ad, whether on social media or via a search engine, the brand can target that visitor with comparable ads in the future. When the content a visitor receives is based on their interests and online behaviours, it provides positive reinforcement and makes purchasing easier and more lucrative.
The primary goal of marketing is to create your "sales funnel." A sales funnel is a technique for consistently producing leads and sales from traffic for your branding. In other words, converting visitors into brand advocates. The purpose of a sales funnel is to differentiate "window shoppers" from "genuine buyers." It can also aid in the enhancement of the client experience and your social media marketing. The purpose of an online sales funnel is to generate leads on a regular basis. A betting company, for example, relied on its billboards and location to attract walk-in leads for its products and services prior to building an internet sales funnel.
Online advertising platforms are far less expensive than traditional marketing, which includes expensive TV, radio, and print ads for branding purpose. You may also increase your ad conversion rate more easily than with traditional advertising. Conversion rates are difficult to track because everything happens offline with print marketing. How do you identify if someone saw your ad in a magazine and subsequently came to your store? How can you improve the performance of your adverts if you can't track them? It's simple since every interaction in digital advertising is logged. You will be able to see how many people are now seeing your advertisement and what actions they are taking through strategic social media marketing.