One of the most appealing features of responsive web development services in Coimbatore is the ability to customise the layout for different screen sizes. You can switch from a 3-column layout on a bigger screen to a 1-column layout on a smaller mobile device, for example.
However, responsive web design company in Coimbatore have little options when it comes to changing the layout for mobile. The store location feature is an excellent example.
Let's pretend your desktop site's store locator is in a sidebar. As the information aligns vertically when the website is shrunk to the size of a mobile device, the store locator feature may be pushed to the bottom of the page.
There isn't much that can be done with RWD alone to get the store locator back to the top of the mobile page. While the layout may be optimised for screen size, it is not optimised for the context of the mobile user, which is critical to achieving consumer expectations.
If you read a few articles about the benefits of (RWD) responsive web development services in Coimbatore, you'll notice that one of them mentions a better user experience. Pinch-and-zoom mobile sites do not deliver a better user experience than RWD mobile sites. Simply avoiding pinching and zooming is insufficient.
On mobile we as a responsive web design company in Coimbatore found that consumers act differently than they do on a desktop. During mobile occasions, they turn to their mobile gadgets. They also have shorter attention spans than people who use computers.
Mobile-specific optimizations are required for effectively engaging consumers on mobile and achieving higher conversions, such as showing unique content based on location or upgrading the mobile checkout experience with number-only keyboards for payment fields.
You're distributing the same code to all platforms using RWD, which makes mobile-specific optimizations challenging, if not impossible. As a result, RWD sites are optimised for mobile devices but not for mobile users.
One of the advertised benefits of RWD is that it enables for a single URL for desktop and mobile instead of redirecting to a separate m.dot site from Google's mobile search results or another website.
Although responsive sites do not lose microseconds during redirects, they can be much slower because they offer the same hefty, slow-loading materials and HTML content to all devices. According to a survey conducted by The Search Agency, the average load time for responsive webpages was 4.8 times that of a m.dot site.
In a research published by Keynote and Internet Retailer, the average page load time on smartphones for a dozen popular retail sites was 18 seconds. However, 23% of smartphone users anticipate a site to load in under 4 seconds.
This emphasises an essential point: while responsive web development services in Coimbatore may render HTML correctly on mobile devices, your mobile site will not be as quick as it should be. As a result, conversion rates are drastically reduced. For example, a 1-second delay in page load time results in a 7% drop in conversions.
You must use delivery acceleration strategies, which are built into mobile experience optimization tools, to enhance your responsive site's conversion rates and deliver the rich, quick mobile experiences your customers expect.
For many brands, RWD represents an opportunity to take control of their mobile experiences, especially for those that have invested substantial time and money into designing a responsive site in-house. responsive web development services in Coimbatore does give you control over how your desktop experiences adapt to mobile screens.
However, responsive design places limitations on how you may deliver diverse experiences on desktop and mobile. Mobile experience optimization, on the other hand, allows you to tailor mobile consumers' experiences to their specific requirements and expectations.
Checkout is a fantastic example. Brands can easily have a lengthy checkout procedure on desktop. They can concentrate on upsells like product recommendations to boost average order value, encourage customers to join loyalty programmes, or capture more information like phone numbers.
A multi-step checkout procedure with several parts to browse through is simply too long for mobile consumers who are on the go and using smaller devices. You can develop mobile-specific checkouts by collapsing or deleting fields like discount codes and supplementary contact information, or even reducing the number of steps required to complete a transaction with the help of responsive web design company in Coimbatore.
Google's Panda update, released in early 2011, penalised websites with "thin, low-quality, and duplicate material." There was concern that Google might consider the material on m.dot sites to be duplicate because it was the same as on the desktop site.
Given the significance of organic traffic to so many websites and the severity of some of the penalties that followed the upgrade, it's not surprising that the idea that responsive webpages are better for SEO arose and continues to this day.
Google, on the other hand, appears to have no issues with m-dot webpages, according to the Google Developer documentation. Using a snippet of code in the page's head of both your mobile and desktop sites, you can quickly signal to the Googlebot that the separate URLs are truly two experiences of the same page.
With the Google mobile-friendly algorithm update in 2015, the idea of adaptable web design being important for SEO and responsive web design company in Coimbatore resurfaced. Sites can meet Google's mobile-friendly requirements by adapting the desktop experience to smaller devices using responsive design.
Mobile friendliness, on the other hand, is merely the first step toward better mobile experiences. And staying ahead of the curve for the next Google algorithm upgrade requires more than just adaptable site design.
"If...your firm isn't taking use of responsive web design right now or planning on it in the very near future, you are in danger of going out of business in 2014," according to a Forbes article. A number of well-known websites, including Microsoft, Sony, Time, and Mashable, have adopted the responsive approach, implying that responsive design may be the way to go.
However, according to a 2014 analysis by Guy Pod of the top 100,000 websites, only 11% were responsive — even among the most exclusive category, the top 100 sites. Furthermore, a lot of well-known organisations, such as Amazon, YouTube, Apple, eBay, Twitter, and Facebook, do not have responsive websites. As a result, leading websites have been slow to adopt responsive design.
It's worth noting that responsive web development services in Coimbatore alone might be a smart option for your mobile experiences – especially if you're a publishing site with mobile users browsing through articles. However, the concept that all of the market leaders are going responsive should not be a consideration in your decision.
In fact, several of the world's most well-known firms have chosen to create distinct mobile-only experiences for their customers. They're also leveraging MEO to deliver personalised, contextual experiences that RWD alone can't deliver.
Building a responsive site necessitates considerable reworking of your desktop code, can take months to complete, and is frequently prohibitively expensive. When it comes to the first component of mobile optimization, screen adaptation, responsive design definitely pays dividends.
However, you won't be able to implement device-specific optimizations to give superior mobile experiences today if you rely solely on responsive design. You also won't be able to readily iterate on your current experiences in order to stay ahead of the mobile maturity curve in the future.
On the other hand, with mobile experience optimization, you can run A/B tests to improve your existing responsive experiences and boost conversions. You can compare guest checkout to logged in checkout, for example. Alternatively, compare a header with 'Free Shipping' and a search bar against one without a search bar or a shipping offer.
It's crucial to keep improving your mobile experiences. What is considered a fantastic mobile experience today may not be sufficient tomorrow. And companies who do not upgrade their mobile experiences will fall behind their rivals.